THE SOUP BAR

Starbucks of Soup

Brand Development. Brand Identity  Retail Design. 

Website Design. Copywriting. Brand Collateral.

Food historians tell us that the history of soup is probably as old as the history of cooking. The act of combining various ingredients in a large pot to create a nutritious, filling, easily digested, simple to make (and serve) food was inevitable. This made it the perfect choice for both sedentary and traveling cultures, rich and poor, young and old, healthy people and the sick.

The Soup Bar doesn’t just bring you the best soup you’ve ever tasted, but also an experience, and a culture that embodies the very essence of what soup is… food for the soul. Providing a wholesome alternative to traditional fast food, The Soup Bar brings you 8 hand-crafted gourmet soups daily. One bowl at a time… we’ll remind you of all that was once right and good in the world… and that could be again!

"Beautiful soup! Who cares for fish, game or any other dish? Who would not give all else for two pennyworth of beautiful soup?"  - Lewis Carroll, Alice in Wonderland -

Retail Interior Design

Logo Design & Brand Collateral

PRIMARY LOGO

WORDMARK

SECONDARY LOGO

Responsive Website Design

Project Deliverables

• Brand Strategy

• Naming and URL Exploration

• Logo Design

• Brand Palette & Typography

• Social Logo and Page Cover Artwork

• Brand Guidelines

• Retail Interior Design

• Content Strategy & Production

• Website Design & Development

• Website Favicon

• SEO & Google Search Registration

• Online Ordering Integration

• Website Launch & QA

• Business Cards

• Letterhead

• Gift & Loyalty Cards

• Branded Merchandise

• Food Truck Wrap

• Product Labels

• Menus

• Flyers