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Maxima

Urban Meltdown

Urban Meltdown

Creative Development. Art Direction. Design & Fabrication. 

Experiential, Film & Art Production.

For Nissan’s “Hotness” campaign, the Maxima was positioned in live street scenes that created the effect of an ‘urban meltdown’.

 

The ‘heat’ emanating  from the vehicle caused nearby objects, street lamps, trash cans, and parking meters, to melt and droop.​

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Making Of Urban Meltdown
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Raleigh, North Carolina

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